Amsterdam and Berlin, September 2026

A letter from the four of us.

Dear reader,

Something is changing in how work gets done, and it is happening quietly. There is no single day you can point to. Every week AI can do a little more, and every week the distance grows between the organisations that are changing how they work and the ones still looking for where to begin.

Most of the organisations we speak to feel it. They know what is coming, and many of them are not ready for it. Not for lack of good people or good intentions, but because it moves so fast, and because changing the way a whole organisation works is hard. Really hard. It asks for an honest picture of where the time goes today, a plan you can stand behind, and the patience to change things together with the people who do the work.

That is why we started Grasp. We do not believe in a presentation about what the future could look like, handed over and left on a shelf. We have seen too many of those. We would rather take your hand and build it with you: sit with your teams, listen to how the work really runs, change what matters most together with your people, and measure again, so you can see what moved.

What we leave behind is a baseline you can trust, a structure that holds, and a new way of working that keeps moving forward after we have gone. Not a report. A change.

There are a few things we keep coming back to:

  1. Start with the work. A tool that is not part of the work changes nothing.
  2. Build it with you, not for you. No slides about the future. We change the work together with the people who do it.
  3. Measure before and after. Hours and what they cost, checked by your finance team.
  4. People are not the problem. Unclear work is. People do good work when the way is clear.
  5. Humans make the call. Grasp does the reading and the preparing. Your people decide.
  6. Leave something that lasts. A baseline, a structure and software that keep running without us.

We are four co-founders, three of us in Amsterdam and one in Berlin. We want to help organisations get ready for the work that is coming, and to do it with them, not for them.

If that sounds like your organisation, we would love to hear from you.

With care,

Ruben
Nick
Jakob
Jerry

P.S. Thirty minutes is enough to see where to begin. Talk to us, or write to ruben@joingrasp.com.